Contributed to the creative direction and content strategy across key digital platforms, collaborating with cross-functional teams to maintain brand consistency. Supported the launch of multiple social media campaigns and ad creatives, leading to a noticeable boost in engagement and reach. Actively proposed trend-driven video concepts and design ideas, aligning content with audience behavior and brand goals. Assisted in content shoots and delivered high-quality video edits and 3D animations, enhancing the overall impact of digital storytelling.